Possible new logo for Everlast ? What you guys think ???

[donor76]

Hi every one
WAs thinking that maybe everlast can use a new logo for 2012 since Oleg told m there will be a make over on main line by the end of the year.
So i made this log .. what do you guys think ?

[Oleg]

need some color to be added .. but looks pretty good to me ..................................

[Mike J]

I usually find you need a few logos - long horizontal ones for letterheads, etc. and a short one for limited spaces - like some website designs, etc.

I like the visual of the guy on the chair, that's cool. Not sure if you need the "technology" part - I think simple very clean logos are the best, and ones independent of things that can change over the shorter term.

For instance, the guy in the welding helmet, if done right, can start to become the recognized system for the brand, so if its used in isolation it works too.

Cheers,

Mike

[performance]

It's too similar to other companies. A logo, even if it isn't "super" soon becomes the identifying mark at a glance. It should be simple, and clean.

[Powertig]

Looks good to me. Keep it simple color would be good. Frankly I like the current logo it's simple and clean.

[Oleg]

It's too similar to other companies.

what other companies you thinking of ?

[donor76]

it's too similar to other companies. A logo, even if it isn't "super" soon becomes the identifying mark at a glance. It should be simple, and clean.

Олег,переведи пожалуйста сие послание (редактируй как хочешь, лишь бы перевод донес суть моих слов)

Я не вижу ни чего плохого в том, что много компаний используют в своем логотипе пиктограмму сварщика.По моему очень логично когда компания, которая занимается производством и продажей сварочного оборудования имеет логотип четко указывающий н а ее вид деятельности.

Я ни в коем случае не хочу ни кого обидеть своим взглядом(ЭТО СУГУБО МОЕ МНЕНИЕ)(я размышлял как обычный покупатель)
С уважением Руслан

[dyethor]

It looks good. Though as others have said I would just stick with the name. The top line of words makes it too busy. Maybe put the line "IGBT inverter technology" under the company name in a smaller font.
I don't know, this isn't my area of expertise.

[charger891]

Looks good, you could also just stick 2 racing flags on each side of the logo, make it look more Racy

[performance]

Here is our current logo. I think we have dressed it up and it looks pretty good now. Underneath, in the white box, we can insert the unit name or other information as needed, as you will see on some of the panel faces on the newer units.

[donor76]

Here is our current logo. I think we have dressed it up and it looks pretty good now. Underneath, in the white box, we can insert the unit name or other information as needed, as you will see on some of the panel faces on the newer units.

The good logo, it is useful to me
(I will decorate with it the cart)
Thanks Mark.

[welderdude]

That new logo looks nice, but I dont really see a need to change. The current logo is dead simple and I like simple.

[Oleg]

I like the logo.. It can go on carts ,
Boxes , cases and even pedals

[Mike J]

I have seen other suppliers also have their logos supplied on stick-it materials, so people can put the logo on their toolboxes, or on the wall in their shop. Good advertising, and the cost is small, especially if you have them done in China.

Cheers,

Mike

[Cippee]

Yeah I want stickers. I would sport the everlast stickers all day long.

[dyethor]

The funny thing about stickers is people will pay for them. They pay you, so they can advertise for you.

[Cippee]

Your right that's funny I would pay a few bucks to get some stickers.

[Mike J]

Its a good strategy - heck, who would have thought that people would pay a "membership" fee to shop at a store - but Costco perfected that!

[jp2code]

Looks good to me. Keep it simple color would be good. Frankly I like the current logo it's simple and clean.

Basically what I'm thinking.

Maybe put the line "IGBT inverter technology" under the company name in a smaller font.

I, for one, could not even tell you what IGBT means. Maybe something with those letters expanded in a smaller font beneath it. ???

[kenwhite]

...I for one, could not even tell you what IGBT means. Maybe something with those letters expanded in a smaller font beneath it. ???

Insulated Gate, Bipolar Junction, Transistor -> basically two transistor technologies (MOSFET and BJT) combined into a new technology created for high current switching circuits...

EDIT:

Just to clarify why IGBT technology is better than MOSFET technology, high current MOSFET's have a very large input capacitance that takes time to charge. This extra charge time creates losses (heat) within the device at higher frequencies so it is limited in its high frequency operation. High power BJT's require lots of base current in order to saturate, so BJT drive circuits have increased losses. By connecting a MOSFET as a driver to a BJT, in a darlington configuration, a much smaller MOSFET can be used at much higher frequencies to drive a BJT that can handle the power at those frequencies. Higher frequencies allow much smaller energy storage parts to be used which saves on losses (heat) within the box...