Hello. Here are my suggestions for website improvement. I appreciate the information that is already there, so please understand that this is not designed to offend anyone, only to help Everlast and its customers. It would be helpful to customers to have a table for easy comparison of units. Improve on the layout that Lincoln and MIller use for each major product type. This would make browsing and comparing products much easier. I would _not_ put an image in the table; keep it simple for clarity and fast load times. Here are example columns with an example in parenthesis:

model number with link (EV-Super250P)
supply voltage range (208-240)
supply phases (1)
supply maximum current (23)
maximum welding current (250)
maximum welding current duty cycle (60)
continuous 100% duty cycle welding current (194)
maximum cutting current (55)
maximum cutting current duty cycle (60)
continuous 100% duty cycle cutting current (30)
DC welding (*)
AC welding (*)
Pulse welding (*)
Stick welding (*)
TIG welding (*)
MIG welding ( )
Plasma cutting (*)
Semiconductor Type (IGBT-I, MOSFET-M, etc.) (M)
Weight (78lbs)
Price ($1600)

Excel can even create this html table for you, which allows for easy management. Just export as a web page, remove everything but <table> to </table>, remove column formatting, and set border=1. Here is an example:
http://geocities.com/hildstrom/projects ... table.html
http://geocities.com/hildstrom/projects ... vtable.xls

Eliminate subcategories in each major category. This is where an html table is invaluable. For example, if I click Multi-Purpose Units, I should not have to read each of those images and then navigate through some empty categories while browsing your products. Here is an example of a frustrating empty link that is several clicks deep. Even if this did contain products, I would still have to click on each one to browse specs.
http://http&#58;//www&#46;everlastgenerators...5-pcs&#46;html

Create web-resolution and full-resolution images. The web-resolution images should link to the full-resolution versions if necessary. This will save tremendously on bandwidth and page load times, which is good for your customers and your servers. Here are the page load sizes of a simple session.
Displaying your main page: 2MB
Multi-Purpose Units: 1MB
AC/DC Pulse Cut TIG ARC: 5MB
Super250P: 5MB
That means 13MB total just to go to your page and navigate to the specs of a single product, which is way too high. Compare that to 1MB total for Lincoln and Miller.

Specifications within a single page should definitely be self-consistent. These types of inconsistencies hide the actual specifications from the prospective buyer and make Everlast appear disorganized or disreputable. Many pages contain these types of errors. For example, the Super250P page lists both
3" Per minute @ 1.0" Steel and
3/4" severance cut at 3 inches per minute
Which is it? Or is it something else? I still do not know. The problem is exacerbated because the "official" documentation does not contain any specifications.

Finally, the web pages do not scale to my browser's width. It occupies less than 2/3 the width of my IE & Firefox browsers when maximized on my 1280x1024 LCD screen. When possible, keep it simple. This is probably a result of your stylesheet and chosen layout.

I would love to see these issues remedied. Fee free to contact me if you need help and are short on manpower. I hope these suggestions help. Thanks. -Greg