That almost always is because of not enough postflow for the amps being used. You need to have postflow for as long as the tungsten is red hot and just a little bit more. Then you will get nice crisp starts. Look at your tungsten, if it's not bright and shiny, than either not enough post flow, or you got a wee bit too close to the puddle. There is another time that technique is useful. Especially on aluminum, when you want to control exactly where the arc starts, if you make a small scratch in the oxide layer with your tungsten right before you light up, the arc will want to start at that scratch. This is for the same reasons that the scratches on your tungsten can change the way the arc starts. It always wants to come off a point or sharp edge, even if that is a microscopic one.
Long arc, short arc, heliarc and in-the-dark!