Well it depends on the flow meter. Try the middle of the ball first. I have one meter that specifies to read off the top of the ball. If you can read zero at the middle of the ball, it's the middle. If your electrode is sooty, it needs more gas, just increase that gas flow until the electrode is clean.
This isn't very scientific, but then again this isn't rocket science. I'm sure that some others will chime in on this one.
Everlast 250EX with cooler and WP20 Torch
Millermatic Mig Welder
Gas welding setup
A bunch of Snap-On tools
And a Brain